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Session 9: Vertical integration

Session Quiz

  1. Vertical integration means buying out a competitor to gain market share.
    2.

  2. Vertical integration means a merger somewhere up or down in the marketing chain.

  3. Wal-Mart eliminated which part of the chain?

  4. Which of these businesses are usually 100% integrated?

  5. A home business making costume jewelry and selling on the internet is vertically integrated.

  6. In some businesses vertical integration is inherent.

  7. When your business builds up cash, is vertical integration the next step?

  8. Which part of the chain is the "supply side"?

  9. Competing with your established customers is a risk of vertical integration.

  10. There is usually less risk in vertical expansion than there is in expanding within your own business.

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spacer Deciding on a business | The business plan | Home based businesses | Financing the business | Business organization | Licenses and permits | Business insurance | Communication tools | Buying a business or franchise | Location and leasing | Accounting and cash flow | E-Commerce | Opening and marketing | Managing employees | Expanding and handling problems

Getting financial controls in place | Getting your team in place | Customer feedback | Achieving lowest expenses | Develop negotiating skills | Alternatives for capital allocation | E-commerce | Growth by duplication | Vertical integration | Franchising your business | Global expansion | Buying businesses | Public ownership | Selling your business | Considerations for family succession

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