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Session 13: Opening and marketing

Session Quiz

  1. If you are planning to open a doughnut shop, it would be a good marketing strategy to sell ice cream during the summer when the doughnut business slows down.
    2.

  2. The main reason why many small retailers have gone out of business is:

  3. You're planning to go into business to market a widget. It would be a good idea to:

  4. You would be better off:

  5. It would be a good idea to have your employees work for you as "independent contractors" for the following reasons:

  6. It is a good idea to consider following the marketing methods of your most successful competitors.

  7. You have decided to build and sell your first "spec" house. Should you incorporate a floor plan that is uniquely different from the going trend or should you stick with what most buyers are seeking?

  8. In order to build sales volume quickly it is good marketing strategy to take on customers with less than desired credit rating.

  9. You plan to start a very small business as a moonlighter. You have no customers for this business. How would you get started?

  10. How can a restaurant owner can determine if the customer has enjoyed the food?

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spacer Deciding on a business | The business plan | Home based businesses | Financing the business | Business organization | Licenses and permits | Business insurance | Communication tools | Buying a business or franchise | Location and leasing | Accounting and cash flow | E-Commerce | Opening and marketing | Managing employees | Expanding and handling problems

Getting financial controls in place | Getting your team in place | Customer feedback | Achieving lowest expenses | Develop negotiating skills | Alternatives for capital allocation | E-commerce | Growth by duplication | Vertical integration | Franchising your business | Global expansion | Buying businesses | Public ownership | Selling your business | Considerations for family succession

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