Solid information for the serious entrepreneur is contained in 276 pages and 14 course chapters. The Textbook can be used as an "at-your-fingertips" permanent reference guide covering all course topics.

• All course material accessible on the myownbusiness.org website including documents, templates and quizzes.
• Two full business plan examples for products and services.
• Valuable transcriptions of sound bytes from business professionals.
• Business plan templates that can be individualized for your business and filled out sequentially as you go through the course.
• A Start-up Kit with check lists provided for all important business disciplines to help you avoid common start-up mistakes.