SECTION 12: MARKETING

Marketing Plan (Session 12): Describe your overall marketing and sales strategy including how you plan to get and retain customers.

Advertising and Promotion Plans (Session 12): Describe your plans and budgets for advertising and promotions.

Purchasing and Inventory Control (Session 12): See "how to buy" checklist.

Training Policies (Session 12): Describe your plans for hiring and training your sales associates.

The Competition (Session 12): Describe your strongest competitors and how you intend to compete.

How I Plan to Take Advantage of Competitors Weak Points (Session 12): List your competitor's shortcomings and how you can capitalize on them.