SECTION 1: THE BUSINESS PROFILE

Description of My Business (Session 1): Describe your product or service.

Targeted Market and Customers (Session 1): Describe your customer profile and why customers want or need your product or service.

Growth Trends In This Business (Session 1): Is the market for your product or service growing or shrinking?

Pricing Power (Session 1): Explain the unique qualities or circumstances concerning your product or service that will enable you to maintain profitable pricing.