The process of marketing your Web site on the internet is by no means an easy overnight process.

Hello, my name is Thomas Mix and I am the Executive Director for My Own Business, Inc. My background is in Online Marketing and Search Engine Placement.

Simply building a great Web site for your business will not bring people to it. The primary way people find what they are looking for is through search engines. Your Web site should come up in the top search results when people search for keywords relating to your business. To accomplish this you need to have a continual and aggressive marketing strategy.

Coming up with an effective marketing strategy is by no means easy however there are several things you can do to help your site get more exposure through the search engines.

1. Make sure your site is submitted with the top 10 search engines where the large majority of searches take place.
2. Content is crucial. Make sure you provide updated, useful, and comprehensive content relating to your business. This will help the search engines associate what people are looking for with your business.
3. Keep up to date with your competitors and the latest marketing techniques. Continually optimize your Web site for search engine placement.
4. Consider pay per click marketing for additional targeted leads.
5. Network with other sites and relating business to develop links to your site and therefore additional avenues for people to find your business.

I hope this audio session helps. I would strongly advise you to read through the e-commerce session, which includes more specific information. Included in the e-commerce section you will find various links to even more information. Good Luck!