In what way can a business owner use a computer to their advantage?

I think some of the most obvious ones and the ones that maybe we look at first are the ways that we can reduce our costs for plain old administrative functions like writing letters, doing your accounting. Basic things that we used to have to spend money on and now we can do them ourselves as part of those internal functions that we are going to devote time to.

But I think we miss the point with just looking at that because to me the biggest value is to have an instant distribution channel. It used to be so hard to find your clients; so hard to get access to them. It was like spending a lot of money on mailing lists and having fifty percent of it come back because they weren't up to date. Now just by turning on the internet you have access to an international distribution channel with millions of people. Your challenge now is not to figure out how to get the distribution list, it's how to use it. What's going to catch the attention for your product verses the other millions with the same distribution channel? So again, look at it as a way to bring in that revenue because costs are going to be there and you can reduce them with the computer. And the big advantage is getting out there and getting to that revenue: the part that's on the outside.