12: E-Commerce
E-Commerce is the fastest growing segment of our economy. It allows even the smallest business to reach a global audience with its product or message with minimal cost.

• E-Commerce Overview
• What is E-Commerce?
• Is an E-Commerce website right for your business?
• Money Transactions
• E-Commerce Considerations
• Alternative methods of online payments
• Money transactions summary
• Setting Up a Website
  • Registering your domain name
  • Hosting your website
  • Building your website
  • Hiring a professional website developer
  • Designing your own website

• Tips For Developing a Successful Site
• Make your site easy to use
• Provide useful content
• Encourage customer feedback
• Develop a mailing list
• Online Marketing and Promotion
• Search engines - your primary marketing tool
• How does your website rank?
• What are people searching for?
• How to manage search engine placement
• Key components to successful search engine marketing for a website
• Search Engines and Resources
• Targeted E-Mail
• eBay
• How to get started
• Listing basics
• Fees
• Get the most from your eBay experience
• Don'ts of eBay
• Top Ten Do's and Don'ts
• Business Plan
• Further Learning
• Session Quiz