2: The business plan
This key ingredient for a successful business is too often skipped. This session will show you how to create your own individualized business plan and provide the tools to make it easy.

• What is a Business Plan?
• Why prepare a business plan?
• What to avoid in your business plan
• Business Plan Format
• Vision statement
• The people
• Business profile
• Economic assessment
• Eight Steps to a Great Business Plan
• Basic business concept
• Feasibility and specifics
• Focus and refine concept
• Outline the specifics of your business
• Put your plan into a compelling form
• Review sample plans
• Does Your Plan Include the Following Necessary Factors
• A sound business concept
• Understanding your market
• Healthy, growing and stable industry
• Capable management
• Able financial control
• Consistent business focus
• Mindset to anticipate change
• Plans for online business
• Formulate (and Reformulate) Your Business Plan
• Top Ten Do's and Don'ts
• Sample Business Plans
• Session 1 and 2 Business Plans
• Further Learning
• Session Quiz