13: Opening and marketing
You are furnished with check-off lists to maximize your marketing results and avoid the most common mistakes made in opening a business.

• Opening for Business
• Before you start checklist
• Marketing
  • Pinpoint your customers
  • Recruit the "good" employees
  • Train your employees thoroughly in marketing skills
  • Check list for hiring and training of your marketing team
  • What and how to buy
  • How to buy checklist
  • Marketing tools
  • E-commerce
  • Promotion and advertising
  • Mailing lists

• Most Common Mistakes
• Checklist to avoid pitfalls
• Suggested Activities
• Top Ten Do's and Don'ts
• Business Plan
• Further Learning
• Session Quiz