7: E-commerce

• E-commerce Overview
• What is e-commerce?
• Is an e-commerce Web site right for your business?
• Money Transactions
• Setting it all up
• E-commerce considerations
• Alternative methods of online payments
• Money transactions summary
• Setting Up a Web site
• Before you start
• Registering your domain name
• Hosting your Web site
• Building your Web site
• Hiring a professional Web site developer
• Tips for Developing a Successful Site
• Make your site easy to use
• Provide useful content
• Encourage customer feedback via online forms and e-mail
• Develop a mailing list
• Online Marketing And Promotion
• Search engines - your primary marketing tool
• How does your Web site rank?
• What are people searching for?
• How to manage search engine placement
• Local search
• Key components to successful search engine marketing for a Web site
• Search engines and resources
• Outsourcing search engine optimization
• Targeted e-mail
• eBay
• How to get started
• Listing basics
• Fees
• Don'ts of eBay
• Get the most from your eBay experience
• Top Ten Do's and Don'ts
• Further Learning
• Session Quiz