PART TWO: GROWTH OPPORTUNITIES TO CONSIDER
What is e-commerce?
Is an e-commerce Web site right for your business?
Setting it all up
Alternative methods of online payments
Money transactions summary
Setting Up a Web site
Before you start
Registering your domain name
Hosting your Web site
Building your Web site
Hiring a professional Web site developer
Tips for Developing a Successful Site
Make your site easy to use
Provide useful content
Encourage customer feedback via online forms and e-mail
Develop a mailing list
Online Marketing And Promotion
Search engines - your primary marketing tool
How does your Web site rank?
What are people searching for?
How to manage search engine placement
Key components to successful search engine marketing for a Web site
Search engines and resources
Outsourcing search engine optimization
How to get started
Don'ts of eBay
Get the most from your eBay experience
Top Ten Do's and Don'ts