Hall of Wisdom, William H. Crookston Ph.D.

Bill Crookston's career combines over 40 years of selling, sales management and entrepreneurial experience with academic and consulting assignments.

He has owned and managed two manufacturing and marketing businesses and has lectured in Entrepreneurship Studies, Sales Management, Personal Selling, Industrial Marketing and Marketing Management in the California State University system and at USC. He is now Professor of Clinical Entrepreneurship in the Entrepreneur Program at the University of Southern California where he teaches MBA and undergraduate students.

His consulting practice centers around being a CEO Coach to owner/managers, but also includes many sales management and sales training assignments with emergent companies. He is a sought after speaker and trainer with a long list of speaking engagements which deal with sales and marketing issues, business plan writing, motivation of employees and governance of start up firms.

A former President of the Sales and Marketing Executives Association of Los Angeles he has served on the Board of Directors of the International Sales and Marketing Executives Association. He is former President of the Santa Monica Junior Chamber of Commerce and served for ten years on the Santa Monica Personnel Commission. He is past President and Board Member of the Santa Monica Chamber of Commerce. He was President of the Rotary Club of Santa Monica in 2002-03.

He is a Certified Marketing Executive.

Dr. Crookston received his BA in Economics from Stanford University (1957), an MBA in Marketing (1967) and an MS in Business Administration (1974) from USC and a Ph.D. (1990) in Executive Management from The Claremont Graduate School.

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